This web site ("Web Site") is operated by Independent Trading Company. This privacy policy only covers information collected at this Web Site, and does not cover any information collected offline by Independent Trading Co. (unless specifically stated). independenttradingco.com is currently covered by this privacy policy.

Personal information provided on the Web Site and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters "http" in the URL change to "https", the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message stating that you're about to enter a secure area.

You may also purchase online merchandise by calling 949.366.9911, Monday through Friday between 9:00 a.m. and 5 p.m. One of our customer service associates will gladly take your order.

We are committed to handling your personal information with high standards of information security. We take appropriate physical, electronic and administrative steps to maintain the security and accuracy of personally identifiable information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. Our website uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL encrypts ordering information such as your name, address and credit card number. Our customer service center also operate over a private, secure network. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties. Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure and responsible manner.

We have posted this privacy policy in order to explain our information collection practices and the choices you have about the way information is collected and used.

As we continue to develop our Web site and take advantage of advances in technology to improve the services we offer, this privacy policy likely will change.

We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy.

This Privacy Policy was last updated on January 1, 2008.

The information we collect Generally, you may browse the Web Site without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this Web Site. In some cases, if you choose not to provide us with the requested information, you may not be able to access all of this Web Site or participate in all of its features.

We receive and store any personally identifiable information you enter on the Web Site, whenever you shop with Independent Trading Co. -- online or information you give us in any other way. For example, we may collect the following personally identifiable information: your name, address, telephone number and e-mail address. If you use a credit or debit card or pay by check, we will also include your account number.

When you register with us as an online customer, we may ask for additional information.

From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use.

When you visit this Web Site, our web server automatically collect anonymous information such as log data and IP addresses. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.

How we use the information we collect

We use the information we collect for various purposes, including:

1. To complete your purchase transactions

2. To provide the services you request

3. To send you our catalogs and other offerings by mail

4. To keep you informed about the status of your orders

5. To identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you

6. To notify you of product recalls or provide other information concerning products you have purchased

7. To improve our merchandise selections, customer service, and overall shopping experience

We also may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing e-mails; (c) assist us with direct marketing and data collection; (d) provide us storage and analysis; (d) provide fraud prevention; and (e) other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in the agreements.

We may transfer or share a copy of personal information about you in the event that Independent Trading Co. or one of its properties, affiliates or subsidiaries, goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets. You will be notified via email or prominent notice on our web site prior to a change of ownership or control of your personal information, if your personal information will be used contrary to this policy. However, nothing in this Privacy Policy is intended to interfere with the ability of Independent Trading Co. to transfer all or part of its business and/or assets to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever. Independent Trading Co. specifically reserves the right to transfer or share a copy of personally identifiable information collected from its websites to the buyer of that portion of its business relating to that information.

We may provide access to information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our Web Site, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of this Web Site or the public.

Your choices regarding use of the information we collect:

We provide you with a number of choices regarding our handling of your nonpublic personally identifiable information.

If you wish to be removed from the list of customers that receive direct mail or telemarketing calls, please either:

1. write to: Independent Trading Co. Customer Relations at 1341 Calle Avanzado, San Clemente, CA 92673

2. call at 949 366 9911

If you choose to write to us, please include your name, address and credit card account number (if you have one), and state one of the following:

"NO MAIL OFFERS" (if you don't want to receive offers by mail);

"NO PHONE OFFERS" (if you don't want to receive offers by phone); or

"NO PHONE OR MAIL OFFERS" (if you don't want to receive either).

Because customer lists often are prepared well in advance of an offering (sometimes few months before the offer is made), you may continue to receive some offers after you send us a request not to use your information for specified marketing purposes. We appreciate your patience and understanding in giving us time to carry out your request.

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information we share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address:

Independent Trading Co. Customer Relations at 1341 Calle Avanzado, San Clemente, CA 92673.

Please allow 30 days for a response.

Cookies: A "cookie" is a small data file stored by your Web browser on your computer's hard drive. It allows us to recognize your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database.

We use cookies to keep track of what you have in your shopping cart and to remember you when you return to the Web Site as well as to identify the pages you click on during your visit to our site and the name of the Web site you visited immediately before clicking to independenttradingco.com. We use this information to improve our site design, product assortments, customer service, and special promotions. You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our Web Site will not operate correctly if you disable cookies.

We may contract with third parties who may use cookies and collect information on our behalf or provide services such as credit card processing, shipping, promotional services or data management. We call them our Customer Care Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us or our other Customer Care Partners. However, we respect your right to choose whether to be included in such services. If you would like to opt out of these services, please call our customer service department.

Protecting children's privacy is important to us. Our Web Site is a general audience site. We do not collect or maintain information from those we actually know are under 13, and no part of our Web Site is targeted to attract anyone under 13. We also do not send email correspondence to anyone who tells us that they are under the age of 13 without their parent's consent.

Children under the age of 13 should always ask their parents or guardians for permission before providing any personal information to anyone online. We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children's access to the web.

While visiting independenttradingco.com, you may link to Web sites operated by our business partners or other third parties. This does not mean that we endorse these Web sites. We do not make any representations or warranties about any Web site you may access through this Web site. They are independent from us, and we have no control over, or responsibility for, their information or activities.

In addition, our privacy practices may differ from those of these other sites. If you provide personal information at one of those sites, you are subject to the privacy policy of the operator of that site, not the Independent Trading Co. privacy policy. Make sure you understand any Web site's privacy policies before providing personal information.

To make online shopping faster and easier, you may register with independenttradingco.com. As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for your future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information.

If you are using a public computer, we strongly encourage you to LOG OUT at the conclusion of your session. Your information will still be stored with us but it will not be accessible to anyone else from that computer.

You will receive promotional e-mails from us only if you have asked to receive them. If you do not want to receive email from Independent Trading Co. or its affiliates you can click on the unsubscribe link and hit send at the bottom of any email communication sent by us. Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.

By using this Web Site, you accept the policies set forth in this Privacy Policy.

We'll be happy to provide additional information or answer any questions.

1. Call: 877 366 9911

2. Write: Independent Trading Co. Customer Relations

1341 Calle Avanzado

San Clemente, CA 92673

Macintosh users must place their online orders using Safari or Firefox. These browsers allow us to offer our customers the highest level of security; other browsers prevent users from viewing secure pages during the checkout process. We apologize for any inconvenience.

Download a free copy of Firefox by clicking here. For the latest version of Safari, from the Apple menu, choose Software Update.

When you use this Web site, you are automatically agreeing that both your access to the site and your use of it are:

Subject to the terms and conditions in this legal notice, which may change at any time without notice.

Subject to all applicable laws.

Undertaken at your own risk.

Please refer to this page frequently to review our current terms and conditions of use.

The following elements of this Web site are the property of Independent Trading Co. and are protected by United States and international copyright laws:

All text, graphics, logos, button icons, images, audio clips, digital downloads, and data compilations -- both individually and as they are compiled on the site.

All software.

The trademarks or trade dress of Independent Trading Co. may not be used without our written permission. Trademarks or trade dress include the Independent Trading Co. name and logo, and other graphics, logos, page headers, button icons, scripts, and service names of Independent Trading Co. products, services, and programs, and those of our affiliates.

All other trademarks that appear on this site are the property of Independent Trading Co.

You have permission to electronically copy and print hard copies of pages from this Web site solely for personal, non- commercial purposes related to placing an order or shopping with independenttradingco.com. Unless we give you written permission in advance, any other use of this Web site, its content and its information, including linking or framing to this Web site, are strictly prohibited.

Our goal is to provide complete, accurate, up-to-date information on our Web site. Unfortunately, it is not possible to ensure that any Web site is completely free of human or technological errors. This site may contain typographical mistakes, inaccuracies, or omissions, some of which may relate to pricing and availability, and some information may not be complete or current. We reserve the right to correct any errors, inaccuracies or omissions -- including after an order has been submitted -- and to change or update information at any time without prior notice. We sincerely apologize for any inconvenience this may cause.

We make no representations or warranties of any kind, whether express or implied, with respect to this Web site, its content, or the information available on or through it; they are provided "as is," with all faults. Except as otherwise provided under applicable laws, we and our corporate affiliates, and the directors, officers, employees, agents, contractors, successors and assigns of each, will not be liable for any damages whatsoever arising out of or related to the use of this Web site or any other Web site linked to it. This limitation of liability applies to direct, indirect, consequential, special, punitive or other damages you or others may suffer, as well as damages for lost profits, business interruption or the loss of data or information, even if we are notified in advance of the potential for any such damages.

Except for information necessary to place an order, we do not want to receive confidential or proprietary information or trade secrets through this Web site. Any information, materials, suggestions, ideas or comments sent to us will be deemed non-confidential, and by submitting it, you are granting us an irrevocable and unrestricted license to use, modify, reproduce, transmit, display and distribute it for any purpose whatsoever, with no payment or other compensation to you. However, we will not use your name unless we are required by law to identify the source of the materials, information, suggestions, ideas or comments, or unless we first obtain your permission.

By visiting this Web site, you agree that the laws of the state of California, without regard to principles of conflict of laws,will govern these Conditions of Use and any dispute of any sort that might arise between you and us or any of our affiliates.

Any dispute relating in any way to your visit to our Web site or to products purchased here shall be submitted to confidential arbitration in San Clemente, CA. However, if you have in any manner violated or threatened to violate our intellectual property rights, we may seek injunctive or other appropriate relief in any state or federal court in the state of California. You consent to exclusive jurisdiction and venue in such courts. Any arbitration under this agreement shall be conducted under the prevailing rules of the American Arbitration Association. The arbitrator's award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration with respect to this Web site or to products purchased here shall be joined to an arbitration involving any other party, whether through class arbitration proceedings or otherwise.

As part of our ongoing commitment to ensure that your shopping experience with independenttradingco.com is protected,independenttradingco.com will prosecute all unauthorized or fraudulent transactions to the fullest extent allowed by law.